Lead Product Designer

Role

• Competitor analysis

• User Research

• User Personas

• Journey Maps and Task Flows

• Usability Testing

• Affinity Mapping

• Wireframing and Prototyping

Background

Club Zero is a movement and the stepping stone to a climate action destination that empowers everyone to be a leader in building a net-zero world. It’s proprietary third-party certification program pioneers a new model of sustainable analysis, coordination, and communication. Club Zero forges partnerships, amplifies voices, and unites many isolated communities into one movement.

Problem

There is a lack of trust in organizations claiming to build a net-zero, sustainable future. There is also a great deal of information about sustainability that’s hard to find. Younger generations don’t know how to get involved and need to inspect the internet for credible direction.

Solution

Design a website that functions as a directory for certified net-zero organizations, a clear way to get involved, help causes, donate, spread word, share inspirational stories, purchase merchandise for fundraising, and events for community involvement.